The ICW Association aims at at supporting, spreading and promoting the Italian food and wine culture abroad.
The Association was created during the previous edition of the Forum, the 5th one, with an unanimous vote of the Forum Assembly. Since then, the Association’s Manifesto has received hundreds of adhesions worldwide.
And the 6th edition of the Forum will be the stage where the Association will take its first steps.
- In particular, the Association is aiming at:
Spreading and expanding the interest in the Italian cultural and historical food and wine traditions, also taking into consideration and examining the cultural influences of the countries where the Italian cuisine spread out;
- Giving value to the contemporary main actors of the Italian food and wine culture, both Italian and foreigner;
- Offering to professional operators the opportunity to promote, in Italy and abroad, events, exhibitions and conferences on the above matters;
- Promoting the protection of the Italian cuisine and its products abroad, fully respecting the Italian food and wine cultural and historical traditions;
- Enhancing the real “Made in Italy” food and wine abroad, also through the cooperation with international famous Chefs, strenghtening the Made in Italy presence on abroad markets and conquering new ones;
- Supporting the promotion of Italian fine dining and quality food and wine products abroad, also through the cooperation with the diplomatic, consular and cultural network;
- Offering to Italian local and artisan food and wine excellencies (in particular those of Casentino, where the Association has its headquarter) direct connections with Italian restaurants and suppliers abroad;
- Promoting the creation of a Foundation aiming at the above goals;
- Promoting and supporting the creation of an international Committee for the inclusion of Italian cuisine and Italian food and wine outside of Italy in the Unesco immaterial cultural heritage list;
- Organizing and promoting – in Italy and abroad – events, cultural and artistic exhibitions, meetings, focusing on Cuisine, Art and Culture;
- Creating an Observatory on the worldwide Italian food and wine;
- Facilitating the public involvement through information and production workshops in the fields of food and wine, publishing, art and culture.
Indeed, the new-born Association for the Italian Cuisine in the world will aim at the creation of a Foundation, proposing itself as a leader in the activities related to the Unesco recognition and creating a permanent Observatory on the worldwide Italian food and wine. In addition, it will host the new editions of long-standing events, such as: IDIC – International Day of Italian Cuisines (10 editions), the Italian Cuisine World Summit (9 editions in Hong Kong, Beijing, Dubai), the Forum (which has come to its 6th edition), and much more.
Following and spreading the knowledge on the historical and contemporary roads of the Italian Cuisine abroad is not only important for Italy, but also for all the other countries, whose history and economy has been strongly influenced by the Italian Cuisine. This is why the Unesco inclusion will protect thousands of consumers of real Italian food and wine abroad, and fully respect the traditions, health, territories, roots and values of the Italian food and wine culture. In this framework, it is worth to remember that it was especially thanks to chefs, restaurant managers, food and wine instructors and promoters, that the Italian Cuisine has been preserved as a live tradition through the time.
The Association (and further on the Foundation) will have its branches all over the world, but its official headquarter will be in Casentino (Arezzo, Tuscany region). Indeed, this “closed land” (Clusentium in Latin), not contaminated and rich in experiences, has extraordinarily preserved and enhanced the traditional food and wine patrimony. It can be described as the emblem of many similar countryside areas, where it is still possible to see first-hand how the traditional Italian Cuisine has changed through the time and how it later spread around the world.